We rewrote her homepage and product intros to reflect that pace. Less performance, more presence. Now, when customers arrive, they’re not just buying balm or oil — they’re meeting a practice, a feeling, a story that’s already halfway theirs.

“I didn’t think copy could feel like coming home. Now I do.” — Lila, Wilder Rituals"

When Wilder Rituals came to me, they had a beautiful product — hand-blended selfcare goods rooted in plants, intention and daily ritual — but the story felt scattered. Founder Lila wanted language that captured the quiet power of what she offered: something honest, grounded, and gently transformative.

Together, we began with a story session. We talked about rhythm and roots, about the softness of doing less, and about creating something that felt like a forest clearing — open, calm, inviting.

From there, I helped shape a voice that feels like walking barefoot: earthy, steady, and softly powerful.Not loud, not shiny. Just true.

Rooted & Rising

I helped translate that into her homepage — words that feel like white space, like standing still for a moment longer than you normally would. The result is a voice that lets the work speak, softly but clearly. A story in tune with how she creates.

“For the first time, my website actually feels like my studio. I didn’t know that was possible.” — Sofia, Lunaria Studio

We began with a quiet conversation. About light through curtains. About the softness of natural materials. About choosing less, with care.

From there, we built a foundation that mirrored her design process: slow, simple, and deeply rooted. We Really connect right away and we did the work together. 

This one was all about stillness. Lunaria Studio, led by interior designer Sofia, came with a clear vision: slow, intentional spaces that breathe. But her brand voice? It hadn’t caught up yet. She wanted a story that whispered instead of shouted — where every word had space, and beauty lived in the pause..

The Quit Way

We anchored the voice in the sensory: dappled light, open skies, hands in the earth. And we made sure it didn’t overexplain — it trusted the reader to feel what’s true.

“This story feels like our fire circle. Like it’s been waiting for us. We’ve never had words that felt this much like us.” — Isolde, Honeyligh

Together, we shaped a brand voice that felt like home in the wild. Words that didn’t rush, that held space for sisterhood, for softness, for story.

Their about page became a gentle invitation — not just to join a retreat, but to remember who you were before the noise. Before life happend, your 9-5, your family, no just you.

A voice like the forest floor: warm, alive, grounding. Honeylight came to me with a feeling — of campfire circles, bare feet on moss, and the kind of silence that says: you’re safe here. What they needed was a story that captured all that, without losing its rawness. Without losing the joy and the feeling.

For the Wild Ones